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<channel>
	<title>Mario Jacinto Genoveza</title>
	<link>https://mariogenoveza.com</link>
	<description>Mario Jacinto Genoveza</description>
	<pubDate>Tue, 26 Aug 2025 06:46:14 +0000</pubDate>
	<generator>https://mariogenoveza.com</generator>
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	<item>
		<title>About</title>
				
		<link>https://mariogenoveza.com/About</link>

		<pubDate>Fri, 25 Sep 2020 01:23:56 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/About</guid>

		<description>
	A Melbourne-based creative with over eight years of experience in communication design and content production, my work spans art direction, photography, post-production, advertising, and UI/UX prototyping—combining visual storytelling with interactive design across both print and digital spaces.


My broad skill set has shaped a solutions-driven approach, which I apply in both my freelance practice and my role as a designer at a design agency, helping a range of brands and organisations achieve their goals through clear, thoughtful, and impactful design.


Education:
Honours Degree in Graphic Design, University of Chester (UK)



Master’s in Communication Design with Distinction, RMIT University (Melbourne)


My work has been recognised by Esquire Magazine (PH), Preview Magazine, the Adobe Design Achievement Awards, and the Metro Global Branding Competition , among others.


Outside of work, I enjoy being active, experimenting in the kitchen, and getting lost in a good book.

Awards &#38;amp; Recognition




First Honours in Design Strategy, RMIT MCD, Semester 2, 2020



Featured: 10 Fashion Photographers to Follow, Preview Magazine, 2019



Winner: All New Preview Photography Awards, Preview Magazine, 2018



Semi-finalist: Adobe Design Achievement Awards (Fine Art), 2016



Winner: Metro Global Branding Design Competition, Singapore, 2016



Winner: Oxygen x Status Tee Design Competition, 2011
Let’s collaborate.
genovezamj@gmail.com
CV
	
&#60;img width="2985" height="2221" width_o="2985" height_o="2221" data-src="https://freight.cargo.site/t/original/i/48ee5a2f8ff6f02ba298df847fd8d714669fb30fe71ea5bd9d0cce352d4ce2a7/S1.png" data-mid="84954681" border="0"  src="https://freight.cargo.site/w/1000/i/48ee5a2f8ff6f02ba298df847fd8d714669fb30fe71ea5bd9d0cce352d4ce2a7/S1.png" /&#62;
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&#60;img width="569" height="544" width_o="569" height_o="544" data-src="https://freight.cargo.site/t/original/i/f3c94c307e6bf8429b7134bcf40aff30fe2a147bf375d16935a906da64394a3f/Eyes.png" data-mid="237883188" border="0"  src="https://freight.cargo.site/w/569/i/f3c94c307e6bf8429b7134bcf40aff30fe2a147bf375d16935a906da64394a3f/Eyes.png" /&#62;
&#60;img width="600" height="238" width_o="600" height_o="238" data-src="https://freight.cargo.site/t/original/i/2d8280ba109c1bc6423cdfb1383c498490b49e1f94edf941a06332f26bed2fb7/nice-to-meet-you.png" data-mid="241343553" border="0" data-rotation="-22.5" src="https://freight.cargo.site/w/600/i/2d8280ba109c1bc6423cdfb1383c498490b49e1f94edf941a06332f26bed2fb7/nice-to-meet-you.png" /&#62;

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		<title>Interactive Advertising</title>
				
		<link>https://mariogenoveza.com/Interactive-Advertising</link>

		<pubDate>Sun, 09 Jul 2023 02:24:40 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/Interactive-Advertising</guid>

		<description>
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/986f20fcb1ec5d402c9cebfe344bb696774df2e8c09d0858bc0741ccad091b83/Alfa.jpg" data-mid="184544631" border="0"  src="https://freight.cargo.site/w/1000/i/986f20fcb1ec5d402c9cebfe344bb696774df2e8c09d0858bc0741ccad091b83/Alfa.jpg" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/ea82ce05c5f98df9f4616bf500a122c8eacde51fef9510f7da1647e369f70977/Jamaica-Blue.jpg" data-mid="184530480" border="0"  src="https://freight.cargo.site/w/1000/i/ea82ce05c5f98df9f4616bf500a122c8eacde51fef9510f7da1647e369f70977/Jamaica-Blue.jpg" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/666767ed282441f0789fa8e790de50374f622a86da0dbad5e8a74166a3815da8/Lite-n--Easy.jpg" data-mid="184530471" border="0"  src="https://freight.cargo.site/w/1000/i/666767ed282441f0789fa8e790de50374f622a86da0dbad5e8a74166a3815da8/Lite-n--Easy.jpg" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/d72979bdf0384218c70e247d7dd471b2c3276f650707556cea63d0d3ad3da89c/MSF.jpg" data-mid="184530484" border="0"  src="https://freight.cargo.site/w/1000/i/d72979bdf0384218c70e247d7dd471b2c3276f650707556cea63d0d3ad3da89c/MSF.jpg" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/55a5dbb6cffcdc33f0ffe3e95ee3c3841edfce85ce39069b7cb6dd5bd04e4113/TBO.jpg" data-mid="184530476" border="0"  src="https://freight.cargo.site/w/1000/i/55a5dbb6cffcdc33f0ffe3e95ee3c3841edfce85ce39069b7cb6dd5bd04e4113/TBO.jpg" /&#62;




	&#38;nbsp; &#38;nbsp; MOBILE ADVERTISING DESIGNSInteractive and responsive ad campaigns


	





















Designed for various clients with interactivity in mind to ensure increased traffic and high engagement.
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	<item>
		<title>Brand identity</title>
				
		<link>https://mariogenoveza.com/Brand-identity</link>

		<pubDate>Tue, 26 Aug 2025 06:46:14 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/Brand-identity</guid>

		<description>
&#60;img width="3000" height="2019" width_o="3000" height_o="2019" data-src="https://freight.cargo.site/t/original/i/35d262b267c01233c023f644f21ca3a7416d2af2258d265ec9b793619740bd3e/Brand-identity_Maristels.jpg" data-mid="239719174" border="0"  src="https://freight.cargo.site/w/1000/i/35d262b267c01233c023f644f21ca3a7416d2af2258d265ec9b793619740bd3e/Brand-identity_Maristels.jpg" /&#62;
&#60;img width="3000" height="2019" width_o="3000" height_o="2019" data-src="https://freight.cargo.site/t/original/i/c2db44f53013fbe19220bff926238a3627a7218e32f4aeff02f655864a7036f1/Brand-identity_By-Mario.jpg" data-mid="239710081" border="0"  src="https://freight.cargo.site/w/1000/i/c2db44f53013fbe19220bff926238a3627a7218e32f4aeff02f655864a7036f1/Brand-identity_By-Mario.jpg" /&#62;
&#60;img width="2984" height="2009" width_o="2984" height_o="2009" data-src="https://freight.cargo.site/t/original/i/d979cc7056dc43213b0d2fe75ae2eb3fae9c839825fbc3d81cdf227400dda6ea/Brand-identity-10.jpg" data-mid="239806223" border="0"  src="https://freight.cargo.site/w/1000/i/d979cc7056dc43213b0d2fe75ae2eb3fae9c839825fbc3d81cdf227400dda6ea/Brand-identity-10.jpg" /&#62;




	&#38;nbsp; &#38;nbsp; BRAND IDENTITY SYSTEMSBrand identity development

	A showcase of branding projects across different industries, highlighting how design shapes unique and memorable identities and identity systems.
</description>
		
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	<item>
		<title>Content design</title>
				
		<link>https://mariogenoveza.com/Content-design</link>

		<pubDate>Thu, 15 Aug 2024 01:44:58 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/Content-design</guid>

		<description>
&#60;img width="6000" height="4243" width_o="6000" height_o="4243" data-src="https://freight.cargo.site/t/original/i/c5ff9f86ca3f8d2ab906ab9df27ed3142fa201ff98825504d05c3c7d67a8047e/GA-mock.jpg" data-mid="237520152" border="0"  src="https://freight.cargo.site/w/1000/i/c5ff9f86ca3f8d2ab906ab9df27ed3142fa201ff98825504d05c3c7d67a8047e/GA-mock.jpg" /&#62;
&#60;img width="2525" height="1782" width_o="2525" height_o="1782" data-src="https://freight.cargo.site/t/original/i/7d36a8fa10b4cc0ef6a86f80ed658365d7595bd5e5068c766ff560731eaae8d9/SS.jpg" data-mid="237858159" border="0"  src="https://freight.cargo.site/w/1000/i/7d36a8fa10b4cc0ef6a86f80ed658365d7595bd5e5068c766ff560731eaae8d9/SS.jpg" /&#62;
&#60;img width="4000" height="2828" width_o="4000" height_o="2828" data-src="https://freight.cargo.site/t/original/i/f4070ba2b3c034caa27917bf7fd19e9ddd5548e91e7d546d735ef654e9939390/vista-mock.jpg" data-mid="237519815" border="0"  src="https://freight.cargo.site/w/1000/i/f4070ba2b3c034caa27917bf7fd19e9ddd5548e91e7d546d735ef654e9939390/vista-mock.jpg" /&#62;
&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/07fa8cca569b9d8d0b514665675989eb4416a4facddabdb2b16b8c80442254b1/PP_by-Mario.jpg" data-mid="239691098" border="0"  src="https://freight.cargo.site/w/1000/i/07fa8cca569b9d8d0b514665675989eb4416a4facddabdb2b16b8c80442254b1/PP_by-Mario.jpg" /&#62;


	&#38;nbsp; &#38;nbsp; CONTENT DESIGNSocial Media Cotent design and strategy

	





















Designed for clients in retail, property, and F&#38;amp;B spaces to strengthen brand identity, ensure increased traffic, high engagement, and increased social media reach across different platforms.
</description>
		
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	<item>
		<title>EDM &#38; Web design</title>
				
		<link>https://mariogenoveza.com/EDM-Web-design</link>

		<pubDate>Sun, 09 Jul 2023 03:48:04 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/EDM-Web-design</guid>

		<description>
&#60;img width="2000" height="1268" width_o="2000" height_o="1268" data-src="https://freight.cargo.site/t/original/i/250dbc036fb4d90f100a3dec46d1a7d875924bd5e36f22d70f64aeaef795bbc5/A.jpg" data-mid="201854933" border="0"  src="https://freight.cargo.site/w/1000/i/250dbc036fb4d90f100a3dec46d1a7d875924bd5e36f22d70f64aeaef795bbc5/A.jpg" /&#62;
&#60;img width="4000" height="3014" width_o="4000" height_o="3014" data-src="https://freight.cargo.site/t/original/i/c35c11db72fb246f033b31436699768720bf8b36e2fc39533f9d2703014a1412/Nude-abstract-copy-09.jpg" data-mid="241100825" border="0"  src="https://freight.cargo.site/w/1000/i/c35c11db72fb246f033b31436699768720bf8b36e2fc39533f9d2703014a1412/Nude-abstract-copy-09.jpg" /&#62;
&#60;img width="6000" height="4446" width_o="6000" height_o="4446" data-src="https://freight.cargo.site/t/original/i/e73de837b61a33a279be2043afaf127d8bba6e9cd2e423538a0a5413a79887cb/Eugene-Folio-by-Mario.jpg" data-mid="240535168" border="0"  src="https://freight.cargo.site/w/1000/i/e73de837b61a33a279be2043afaf127d8bba6e9cd2e423538a0a5413a79887cb/Eugene-Folio-by-Mario.jpg" /&#62;
&#60;img width="4000" height="2543" width_o="4000" height_o="2543" data-src="https://freight.cargo.site/t/original/i/a4a79d0e8914195b194aeca7466ec152ebc7ce1a27ed0433d268e0cd690254b5/EDMs.jpg" data-mid="186869210" border="0"  src="https://freight.cargo.site/w/1000/i/a4a79d0e8914195b194aeca7466ec152ebc7ce1a27ed0433d268e0cd690254b5/EDMs.jpg" /&#62;
&#60;img width="3000" height="1887" width_o="3000" height_o="1887" data-src="https://freight.cargo.site/t/original/i/bc6b6114c2653bafbb4333378e8ccf72c6308ff4a6df31a22020d45d615fa061/Pub-perks.jpg" data-mid="241100884" border="0"  src="https://freight.cargo.site/w/1000/i/bc6b6114c2653bafbb4333378e8ccf72c6308ff4a6df31a22020d45d615fa061/Pub-perks.jpg" /&#62;
&#60;img width="2808" height="1786" width_o="2808" height_o="1786" data-src="https://freight.cargo.site/t/original/i/d3b56c534c2cce9689e1a179bb90f18009748b16019f296b2792fefa107f9ed4/gaia.jpg" data-mid="186867636" border="0"  src="https://freight.cargo.site/w/1000/i/d3b56c534c2cce9689e1a179bb90f18009748b16019f296b2792fefa107f9ed4/gaia.jpg" /&#62;
&#60;img width="1500" height="1407" width_o="1500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/70c0728a88ef8238b87ded532a39b8e33f8118c64ff094545e0cdff23a1a68c8/Bye-Bambi-by-Mario-01.jpg" data-mid="239690685" border="0"  src="https://freight.cargo.site/w/1000/i/70c0728a88ef8238b87ded532a39b8e33f8118c64ff094545e0cdff23a1a68c8/Bye-Bambi-by-Mario-01.jpg" /&#62;
&#60;img width="2786" height="2196" width_o="2786" height_o="2196" data-src="https://freight.cargo.site/t/original/i/57d02ddf2f4b5d250f8b4364c7122a2bcd97035a73b862282e284c0369a2c13d/EDMMA.jpg" data-mid="237856549" border="0"  src="https://freight.cargo.site/w/1000/i/57d02ddf2f4b5d250f8b4364c7122a2bcd97035a73b862282e284c0369a2c13d/EDMMA.jpg" /&#62;
&#60;img width="4000" height="2543" width_o="4000" height_o="2543" data-src="https://freight.cargo.site/t/original/i/bd1ce0f25de9ec34b7f7f3dda9ef2f4760f83dea11bbaf3d064dc81eef993dd4/Maverick.jpg" data-mid="186869031" border="0"  src="https://freight.cargo.site/w/1000/i/bd1ce0f25de9ec34b7f7f3dda9ef2f4760f83dea11bbaf3d064dc81eef993dd4/Maverick.jpg" /&#62;




	&#38;nbsp; &#38;nbsp; EDM / WEB DESIGN
KlaviyoFigmaAdobe InDesignGIF/AnimationTypography and Illustration

	A selection of EDM and web designs produced for various clients as part of their ongoing digital marketing campaigns — combining visual storytelling, brand consistency, and user-focused design.

</description>
		
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	<item>
		<title>Editorial design</title>
				
		<link>https://mariogenoveza.com/Editorial-design</link>

		<pubDate>Mon, 07 Jul 2025 05:45:24 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/Editorial-design</guid>

		<description>
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/89f034df803855965e0cfd90724a0aa518af9f3454e651910fdfd308b797f291/solaceinisolation_mariogenoveza.com__D01-01---Mario-Jacinto-Genoveza.jpg" data-mid="237900324" border="0"  src="https://freight.cargo.site/w/1000/i/89f034df803855965e0cfd90724a0aa518af9f3454e651910fdfd308b797f291/solaceinisolation_mariogenoveza.com__D01-01---Mario-Jacinto-Genoveza.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6bd10c967f176ecd11c427da6fd0289b1a83f4ea8bf7557ab8a284cb726e6260/3.jpg" data-mid="237900323" border="0"  src="https://freight.cargo.site/w/1000/i/6bd10c967f176ecd11c427da6fd0289b1a83f4ea8bf7557ab8a284cb726e6260/3.jpg" /&#62;
&#60;img width="2964" height="1791" width_o="2964" height_o="1791" data-src="https://freight.cargo.site/t/original/i/ff106609959e3671ac8e49a361d1e2ff4c7c754c49a5ac28c643d1e8f80f38eb/Maristels-ED.jpg" data-mid="237858105" border="0"  src="https://freight.cargo.site/w/1000/i/ff106609959e3671ac8e49a361d1e2ff4c7c754c49a5ac28c643d1e8f80f38eb/Maristels-ED.jpg" /&#62;
&#60;img width="3000" height="2121" width_o="3000" height_o="2121" data-src="https://freight.cargo.site/t/original/i/f86023f7cd2360c20ec26f75b6234062834d80c3b548b2928028d1948fa21ecc/CB_MOCK_Mario.jpg" data-mid="237928666" border="0"  src="https://freight.cargo.site/w/1000/i/f86023f7cd2360c20ec26f75b6234062834d80c3b548b2928028d1948fa21ecc/CB_MOCK_Mario.jpg" /&#62;
&#60;img width="3000" height="2121" width_o="3000" height_o="2121" data-src="https://freight.cargo.site/t/original/i/dc9e3b1945b3bb2951d0c8263e235cbbcf4dfcc0d23fc304621e322ecf577852/BTB_Mario.jpg" data-mid="237900383" border="0"  src="https://freight.cargo.site/w/1000/i/dc9e3b1945b3bb2951d0c8263e235cbbcf4dfcc0d23fc304621e322ecf577852/BTB_Mario.jpg" /&#62;
&#60;img width="3000" height="2121" width_o="3000" height_o="2121" data-src="https://freight.cargo.site/t/original/i/fc739e0af08c986e282b4ae9b0f4c9b4f5d9756b63586f9edfb66ec2813b5dbb/PW_SC.jpg" data-mid="237928662" border="0"  src="https://freight.cargo.site/w/1000/i/fc739e0af08c986e282b4ae9b0f4c9b4f5d9756b63586f9edfb66ec2813b5dbb/PW_SC.jpg" /&#62;
&#60;img width="3115" height="2202" width_o="3115" height_o="2202" data-src="https://freight.cargo.site/t/original/i/f9929915ebd79e3d254667b5942daacd3f744efef2d7295ecb5e13cf196638bd/Editorial-work.jpg" data-mid="235471170" border="0"  src="https://freight.cargo.site/w/1000/i/f9929915ebd79e3d254667b5942daacd3f744efef2d7295ecb5e13cf196638bd/Editorial-work.jpg" /&#62;


	&#38;nbsp; &#38;nbsp; EDITORIAL DESIGNLayout and Finished artPrint ProductionArt DirectionAdobe InDesignAdobe IllustratorProduction

	Editorial projects encompassing art direction, photography, brochures, and catalogues—each thoughtfully produced and designed &#38;nbsp;for print and tailored to the unique goals and requirements of different clients.
</description>
		
	</item>
		
		
	<item>
		<title>Digital Paper series</title>
				
		<link>https://mariogenoveza.com/Digital-Paper-series</link>

		<pubDate>Mon, 07 Jul 2025 06:26:18 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/Digital-Paper-series</guid>

		<description>
&#60;img width="3115" height="2202" width_o="3115" height_o="2202" data-src="https://freight.cargo.site/t/original/i/d03e1bcc5c5b9d72b966448d87db90b71217ed7d0e597b22610fca73e05d5c0b/Digital-paper-4.jpg" data-mid="235471301" border="0"  src="https://freight.cargo.site/w/1000/i/d03e1bcc5c5b9d72b966448d87db90b71217ed7d0e597b22610fca73e05d5c0b/Digital-paper-4.jpg" /&#62;
&#60;img width="3115" height="2202" width_o="3115" height_o="2202" data-src="https://freight.cargo.site/t/original/i/ebe16ecb3ad7332e2bc2de141d34c173c5f4abaf383632c523c7295e6cacd02c/Digital-paper-2.jpg" data-mid="235471306" border="0"  src="https://freight.cargo.site/w/1000/i/ebe16ecb3ad7332e2bc2de141d34c173c5f4abaf383632c523c7295e6cacd02c/Digital-paper-2.jpg" /&#62;
&#60;img width="3115" height="2202" width_o="3115" height_o="2202" data-src="https://freight.cargo.site/t/original/i/45f60f7236372a9b8870957fed9b7384c4121011dadc14d52db72c783fc74874/Digital-paper-1.jpg" data-mid="235471305" border="0"  src="https://freight.cargo.site/w/1000/i/45f60f7236372a9b8870957fed9b7384c4121011dadc14d52db72c783fc74874/Digital-paper-1.jpg" /&#62;
&#60;img width="3115" height="2202" width_o="3115" height_o="2202" data-src="https://freight.cargo.site/t/original/i/7dfc0a3b351f6916d08aa1bedefdc46453e1ec7099460887b9e3a18bc46af48f/Digital-paper-3.jpg" data-mid="235471304" border="0"  src="https://freight.cargo.site/w/1000/i/7dfc0a3b351f6916d08aa1bedefdc46453e1ec7099460887b9e3a18bc46af48f/Digital-paper-3.jpg" /&#62;


	&#38;nbsp; &#38;nbsp;DIGITAL PAPER SERIESAdobe IllustratorPrintMixed media
	A self-initiated design project exploring paper as a conceptual and digital medium.


</description>
		
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	<item>
		<title>Transparency. Not a trend.</title>
				
		<link>https://mariogenoveza.com/Transparency-Not-a-trend</link>

		<pubDate>Fri, 25 Sep 2020 01:23:55 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/Transparency-Not-a-trend</guid>

		<description>
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f7f2208086bda88cb6d1670b942bef1f9fdbfa5713818c4a1efaa0c792beba35/1-.jpg" data-mid="85842561" border="0"  src="https://freight.cargo.site/w/1000/i/f7f2208086bda88cb6d1670b942bef1f9fdbfa5713818c4a1efaa0c792beba35/1-.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/1315212a1e4a2f6326aa2413f8412ffaf03ad85d036d0275d34462e3724cce8d/3-copy.jpg" data-mid="85842558" border="0"  src="https://freight.cargo.site/w/1000/i/1315212a1e4a2f6326aa2413f8412ffaf03ad85d036d0275d34462e3724cce8d/3-copy.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6cef74c157ea79592933b5d92015939068e620b90fe1e725894988663cf7d2c5/2.jpg" data-mid="85842560" border="0"  src="https://freight.cargo.site/w/1000/i/6cef74c157ea79592933b5d92015939068e620b90fe1e725894988663cf7d2c5/2.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f924326f6feef31d81860780e30dc037b7f013df2d5487a116cb4b142239d55e/4.jpg" data-mid="85842559" border="0"  src="https://freight.cargo.site/w/1000/i/f924326f6feef31d81860780e30dc037b7f013df2d5487a116cb4b142239d55e/4.jpg" /&#62;




	&#38;nbsp; &#38;nbsp; TRANSPARENCY.NOT A TREND.Socially responsive ad campaign proposal for Patagonia
3D rendering&#38;nbsp;
Desert image stock c/o unsplash

	





















Inspired by the idea of translating the concept of transparency as a corporate value,
Transparency. Not a trend. is a socially responsive ad campaign proposal which aims to highlight Patagonia’s unapologetic commitment to truthfulness and sustainability.

 Being at the forefront of pushing for sustainability in the fashion and retail industry, they use recycled materials and cotton textiles that are certified organic by the global organic textile standard. They also offer a repair and reuse program through a sub-e-commerce platform called wornwear.com, where they sell prototypes and pre-loved clothing that have been sold back to them to discourage people from  unnecessy shopping.

 Furthermore, Patagonia remains firm in presenting the positive and negative effects of their production on the environment while striking a balance, treating transparency as an asset instead of a liability, and making immense and concrete efforts in reshaping the apparel industry.
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		<title>SoVISA</title>
				
		<link>https://mariogenoveza.com/SoVISA</link>

		<pubDate>Sat, 26 Sep 2020 01:10:32 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/SoVISA</guid>

		<description>
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/042f0a1ff8abbbcd442c360b6b10529bfabacbf0d2fa607457776596de67143d/1.jpg" data-mid="85843098" border="0"  src="https://freight.cargo.site/w/1000/i/042f0a1ff8abbbcd442c360b6b10529bfabacbf0d2fa607457776596de67143d/1.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/fcb82aa52376902eb9aa8cc4cdd6f384f7873342366c6577530e805c52f1ad94/2.jpg" data-mid="85843097" border="0"  src="https://freight.cargo.site/w/1000/i/fcb82aa52376902eb9aa8cc4cdd6f384f7873342366c6577530e805c52f1ad94/2.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/6bd10c967f176ecd11c427da6fd0289b1a83f4ea8bf7557ab8a284cb726e6260/3.jpg" data-mid="85843092" border="0"  src="https://freight.cargo.site/w/1000/i/6bd10c967f176ecd11c427da6fd0289b1a83f4ea8bf7557ab8a284cb726e6260/3.jpg" /&#62;
&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/d3fda5879470c0a75f48654fdeadfdb83d4aee1535a8906ceaa2303ce44dfcb4/4.jpg" data-mid="85843091" border="0"  src="https://freight.cargo.site/w/1000/i/d3fda5879470c0a75f48654fdeadfdb83d4aee1535a8906ceaa2303ce44dfcb4/4.jpg" /&#62;




	
&#38;nbsp; &#38;nbsp; SOVISAIdentity systems / Branding / Typography / Animation
Adobe After Effects
Adobe InDesign
Typographic&#38;nbsp;Animation









Animated Poster




	























The society of Visually impaired sound artists also known as SoVISA is an organization that advocates for the inclusion of sound art in Art Education for the visually impaired and greater representation for blind artists in different museums.Working on constructing SoVISA's brand identity, I was guided and inspired by how founder Andy Slater described SoVISA as an accessible, fun and a subversive yet inclusive organization. 

Thus, through the concept of visualizing sounds, or interpreting how sound would look like if it were something visual instead of purely audible, the brand identity aims to present unconventional treatments to SoVISA’s branding inspired by the organization's ethos.



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	<item>
		<title>Seeking solace in isolation</title>
				
		<link>https://mariogenoveza.com/Seeking-solace-in-isolation</link>

		<pubDate>Fri, 25 Sep 2020 01:23:55 +0000</pubDate>

		<dc:creator>Mario Jacinto Genoveza</dc:creator>

		<guid isPermaLink="true">https://mariogenoveza.com/Seeking-solace-in-isolation</guid>

		<description>&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/89f034df803855965e0cfd90724a0aa518af9f3454e651910fdfd308b797f291/solaceinisolation_mariogenoveza.com__D01-01---Mario-Jacinto-Genoveza.jpg" data-mid="110828008" border="0"  src="https://freight.cargo.site/w/1000/i/89f034df803855965e0cfd90724a0aa518af9f3454e651910fdfd308b797f291/solaceinisolation_mariogenoveza.com__D01-01---Mario-Jacinto-Genoveza.jpg" /&#62;


	&#38;nbsp; &#38;nbsp; SEEKING SOLACE IN ISOLATIONEditorial / PublicationB5 . Saddle stitch . Magenta ink and black and   &#38;nbsp; &#38;nbsp; white images on uncoated pink paper stock


	 Seeking Solace in Isolation is a mini photography book / publication that captures images of life during quarantine.

Working on this project amid a pandemic, I wanted to emulate the feeling of isolation
throughout my design, from the cover, which features letters isolated from each other, a short narrative
depicting feelings of sadness from going through such an ordeal, as well as the image-treatment featuring
images printed with magenta ink and monochromatic images.&#38;nbsp;


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