Mario Jacinto Genoveza is a multidisciplinary designer based in Melbourne.
Mario Jacinto Genoveza
multidisciplinary designer based
in Melbourne, Australia.
Copyright © 2021. Mario Jacinto Genoveza. All rights reserved.

    BEHIND THE BRAND
  • Publication / Product Photography
  • Adobe InDesign


Behind the brand is a mini publication created for budding independent designers and young creatives/artists to feature not only their works but also their creative processes, vision, and stories of how they can achieve and establish successful careers in their respective creative fields.

The publication aims to encourage individuality. The first issue of Behind the Brand features Melbourne-based Jewellery Designer Alix Yang. She shares her creative process, how she ended up being a jewellery designer from working as an operations manager for a tech start-up company, what she loves about design and finally, her vision for her brand’s future.