multidisciplinary creative based
in Melbourne, Australia.
Behind the brand is a mini publication created for budding independent designers and young artists to feature their works and also their creative processes, vision, and stories of how they achieve and establish successful careers in their respective creative fields.
The publication aims to encourage individuality. The first issue of Behind the Brand features Melbourne-based Jewellery Designer Alix Yang. She shares her creative process, how she ended up being a jewellery designer after working as an operations manager for a tech start-up company, what she loves about design and finally, her vision for her brand’s future.