multidisciplinary creative based
in Melbourne, Australia.
Doused is an app that encourages the use of reusable cups and the importance of hydration while reducing and combating the consumption of single-use plastic bottles/cups and earning rewards. In line with the Sustainable development goal by the United Nations promoting Responsible Consumption and Production, otherwise known as SDG Goal 12 by the UN, the app aims to encourage sustainable consumption and production by promoting the use of reusable cups/bottles.
It may track daily water consumption, in which the user may set a daily goal of water intake, and where they may also learn about how much plastic waste they have saved by the amount of water they have consumed using their reusable cups. The app is gamified as small achievements may grant users badges and physical rewards such as free cups of coffee at cafes.
The profile page also features an interactive “design my cup” function where users may design and shop for their custom cups. The app's overall objective is to encourage eco-consciousness while promoting health through hydration.