Mario Jacinto Genoveza 
multidisciplinary designer
Mario Jacinto Genoveza
multidisciplinary creative based
in Melbourne, Australia.
Copyright © 2024. Mario Jacinto Genoveza. All rights reserved.

The society of Visually impaired sound artists also known as SoVISA is an organization that advocates for the inclusion of sound art in Art Education for the visually impaired and greater representation for blind artists in different museums.Working on constructing SoVISA's brand identity, I was guided and inspired by how founder Andy Slater described SoVISA as an accessible, fun and a subversive yet inclusive organization.

Thus, through the concept of visualizing sounds, or interpreting how sound would look like if it were something visual instead of purely audible, the brand identity aims to present unconventional treatments to SoVISA’s branding inspired by the organization's ethos.