Mario Jacinto Genoveza
is a Melbourne-based
multidisciplinary designer.
Mario Jacinto Genoveza
is a Melbourne-based
multidisciplinary designer.

Copyright © 2025. Mario Jacinto Genoveza. All rights reserved.

    HARDIN
  • Film fashion photography
  • Campaign

For “Hardin”, a capsule collection by The Good Trade PH, I photographed a campaign inspired by dreamy pastels, slow days, and endless summers. The concept celebrates basking in the sun and the playfulness of life, with tropical Philippine flora translated into eco-friendly textiles like Eco Vero™ viscose and Econyl® nylon.

Through soft, sunlit film photography and airy layouts, I highlighted the flowy, reversible silhouettes and the collection's ode to nature. The design balances clean structure with organic rhythm, reflecting garments made to be worn, reworn, and loved across seasons.